Google has launched a new native iOS and Android app for their AdWords Express advertising platform which lets you easily create an online Ad for your business with just a few clicks. The Google AdWords Express app is a simplified version of the AdWords platform and is aimed at small businesses and start ups, who want to reach a wider audience.
Currently available only in the U.S, the Google AdWords Express app is completely free to download from app store for iPhone and iPad users and on the Google Play Market for Android users, completely for free. It has all the features of the web version of the platform and lets you easily create new ads for your selected audience and set a budget, while Google is handling everything else from the process.
Google has also added new audience and targeting options to the AdWords Express app, allowing you to choose where to promote your business, based on the zip code, city, state and more. Moreover, Google has tweaked their keyword engine, in order to reduce the number of searchers that are unwanted, thus improving the overall click-through rates, leading to lower costs for the advertisers. It also has integrated analytics in it, letting you know just how well your ads are doing while you are on the go.
The AdWords Express app will not work for AdWords accounts and Google hasn’t yet said when the app will be released for worldwide use.
It is currently uncertain if Google will release a full-fledged AdWords service mobile application in the near future. However, iOS and Android users are currently able to access their AdSense accounts and now AdWords Express from their mobile device.
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